Our History
About the
Tenacity Project
Founded by Theresa Sherry—Princeton alumna, championship coach, and Hall of Fame athlete—the Tenacity Project uses lacrosse as a platform to empower girls and young women. Through elite training, mentorship, and leadership development, Tenacity has impacted thousands of athletes nationwide, helping them grow into resilient, confident leaders on and off the field.
Our History & Growth
2007 – Sherry Sports is Born
Founder Theresa Sherry launched Sherry Sports (DBA BearLax) with just 70 participants in the San Francisco Bay Area.
2012 – The Tenacity Project Emerges
The Tenacity Project began as a charitable fund under a fiscal sponsor, expanding the vision of using lacrosse to empower girls through sport, mentorship, and leadership.
2016 – Becoming a 501(c)(3)
The Tenacity Project incorporated as an independent nonprofit, serving over 1,000 athletes—a 1,300% growth since 2007. Regional programming expanded to the San Francisco Bay Area, Greater Sacramento, Portland (OR), Greater Houston (TX), and Utah.
2016–2020 – Regional Expansion
Tenacity built thriving communities across multiple regions, creating opportunities for athletes, coaches, and families to grow together.
2020–Present – Widening Our Reach
Programming now serves athletes in Northern California, Oregon, Washington, Florida, Texas, Utah, Nevada, Wyoming, Montana, Pennsylvania, and Idaho.
2025 – Signature Programs
Today, the Tenacity Project continues to innovate with a powerful suite of programs:
- Western Winners Showcases
- Tenacity National Teams
- Super Sixes Teams & Tournaments
- Pursuit of Better Academies
- Leaders in Training Workshops
- Play With Tenacity Camps